Article 27 Advanced
Frequency audience fatigue: when posting more starts to detract from your value
No. More frequency doesn't always win.
Sometimes he spends.
And wear and tear is not always noticeable in the form of an immediate disaster. Sometimes it appears as increasing warmth, less hunger, less return, less sense of event. The audience does not abandon suddenly. He just starts to feel like he's seen too much of the same thing, too often, or with too little room to miss you.
There are signs of fatigue. Increasingly interchangeable parts. Less emotional reaction to the launch. Feeling of predictability. I return weaker. Comments that sound tired even though they don't say it up front. There is also another less visible sign: you yourself begin to fill out of obligation what you previously decided out of hunger. Excessive frequency degrades quality or degrades novelty. Sometimes both.
Look at this: Not all fatigue comes from volume. Sometimes it comes from the lack of novelty within the volume. You can publish a lot without getting tired if each piece renews look, tension or usefulness. And you can get tired by publishing little if each installment repeats exactly the same feeling. That is why it is convenient to separate fatigue due to saturation from fatigue due to repetition. The diagnosis changes the solution.
One channel discipline confused with invasion. It appeared so much and with such small variations that the audience stopped feeling each publication as something worthy of a mental break. He didn't fail by working too hard. It failed to convert constant presence into progressive devaluation. It was abundance without respite.
The real villain is the idea that attention is won through brute insistence. As if appearing more times compensates for the loss of novelty or desire. It doesn't. Good frequency increases familiarity. Bad frequency erodes perceived value.
Raising the peace without devaluing yourself requires three filters. That the channel can sustain sufficient news. That the audience has different reasons to return. And that the quality of the decision does not decrease just because the schedule is met. If one of those three limps, more frequently may be serving your anxiety and not your growth.
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